GoPro Hero 3
“Look Both Ways”
GoPro is not anything new to the public. But, with new and improved features for stability and durability, the playing field with this product is endless.
This campaign captures the impressive adaptability of the device in both benignly extreme circumstances and extremely benign situations.
Think babywalking and rocket launching.
Think cycling across new york city and sea turtles taking a swirl around the coral reefs.
Think volcano erupting and chicken feeding.
This is not just a device for you to document what is right in front of you, but to imagine and see a world from different perspectives. Like from the back of your head. Or from your poppy’s head. You can have it all.
Proposal for an adjunct campaign “Hero Net”:
Invite users to upload their “extremities” and povs to weave into the core campaign. Selected photos and materials will be credited in the campaign execution with a reward of a trip to a desination.
This is for potential users to see themselves coming to life or aspring to live in this net, and to see them creating with GoPro Hero 3. For all that you can see, and all that you didn’t.
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mockups for subway billboards. return︎︎︎